Creating buzz through interactive online competitions

2010 June 22
by velvet

With the rise of social media platforms like facebook and Twitter, the world is quickly learning to interact online in a multitude of ways. The magic words these days seem to be ‘interact’ and ‘engage’. This development has clearly influenced the way online competitions are held nowadays. In the past, competition formats were somewhat limited to participants submitting an entry (a bit of text, a photo, or both) and learning a few weeks later if their entry received favorable marks from a panel of judges. These days, as media becomes more social, it’s the power or rather, the discretion, of the public that counts. Companies are learning that they can create a lot more buzz by not only soliciting entries from the public but by encouraging participants to lobby for votes, thereby spreading the word about the competition. You can count on the contestants to post links to their entries on their facebook pages, emails, blogs, tweets and other social media platforms. This is a brilliant marketing (and link-building) tactic and a powerful new instrument to build brand awareness.

One of the latest competitions to employ this tactic is the new Radisson BluGreatest Holiday in the World‘ competition. The Radisson Blu chain of hotels is offering a grand prize of 365 hotel nights in any of their 200+ hotels around the world over a 5 year period.

To participate, contestants visit the greatest holiday in the world site and tell Radisson why they deserve the prize above everyone else and upload photos or videos to back their arguments. Contestants are urged to spread the word by asking their friends, family and colleagues to vote for their entry. The contestant with the most votes wins! This competition is only open to citizens/residents of the European Union as well as Norway, Iceland, Liechtenstein and Switzerland. However, everyone can vote for the entries. It’s that simple! The competition closes on July 24th 2010.

To keep the momentum of the competition going, Radission Blu is offering up to 10 weekly prizes for the most entertaining entries. Winners are selected based on humour, creativity and originality used to present their stories. This is a simple competition but oh so effective in creating buzz around the Radisson Blu brand. All thanks to social media!

Go ahead, submit your entry, start lobbying for votes and who knows, you might be the lucky winner of 365 hotel nights anywhere in the world!

Note: this is a Sponsored Post.

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