Presentation at Travel Bloggers Unite Manchester 2011

2011 April 21

100 people. A cosy venue. Experts who shared their expertise. And FREE wi-fi that worked!

The Travel Bloggers Unite conference March 2011 in Manchester brought together travel bloggers from around the world as well as representatives from PR agencies, tourism boards and online marketing companies. The result was a weekend of serious networking, new insights, lots of fun and many new friends.

The conference

TBU11 kicked off with a networking event at Manchester’s People’s History Museum. It was a terrific event where the wine and beer flowed and canap├ęs were served under a canopy of bras (yes, you read it right… bras!). It was fascinating to observe these travel bloggers flitting across the hall, business card in hand, introducing themselves to other bloggers, PR people and reps from various tourism boards. It was evident that travel blogging has evolved into a serious business, and travel bloggers, once travel writers or hobby bloggers, have become entrepreneurs.

It was only fitting then that my keynote speech the next day was titled: “The Business of Travel Blogging“. I spoke about the origins of the Velvet Escape blog, as well as identifying and developing revenue streams and creating a strong personal brand. The video below (courtesy of Quno Spotter) is the first of a five-part recording of my presentation.

To watch the other four parts and the Q&A, please click here.

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