Ways small businesses use social media

2011 November 25

I’ve often been asked by small businesses which social media platform they should use to engage with their customers and drive traffic to their websites. My advice, much to their chagrin as it means a bigger investment of time, has always been Twitter and facebook. I personally find Twitter to be more dynamic and a more interactive platform. Facebook, on the other hand, allows you to attract more attention by means of photos and videos, thereby driving more traffic to your website. I was happy to see my suspicions confirmed in the following infographic. This infographic, sourced from Mashable, was created by Postling based on analysis of 20,000 Postling users of how small businesses use social media. The results provide great insights into how small businesses utilise social media and which platforms are the best for which purpose.



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