A survey of the travel blogging industry (by FHR and Pork Pies, a social media agency) was published recently – please see the results of the survey in the infographic below. Being a travel blogger myself, I can’t say that there were real surprises in the results. Most travel bloggers monetise their blogs, the majority of travel blogs are between 1-4 years old, many bloggers try to learn as much as they can about SEO and the favourite social media platforms by far are Twitter and facebook. Anyway, here are the results of the survey:
The State of Travel Blogging 2013 – An infographic by FHR
On 7th June 2012, I gave a presentation on the value travel bloggers can provide to the tourism industry at the Emerce Etravel conference in Bussum, the Netherlands. This presentation was a derivative of my earlier presentation at ITB Berlin, with more slides and new case studies. You can find the slides of this presentation below:
After my presentation, I was interviewed by Dutch media in which I talk about how travel bloggers can collaborate with the local hotel industry. The interview, in Dutch, is included below:
In March 2012, I gave a presentation at ITB Berlin, the world’s largest travel trade fair. It was the first time that ITB had incorporated a complete programme focused on travel blogging. It was a huge honour for me to talk about the value travel bloggers can provide to the tourism industry and ITB was gracious to offer me their biggest stage. The 400-odd people who attended the presentation were mainly tourism professionals and bloggers. Here’s a video of my ITB presentation. In addition, I’ve included the slides of my presentation “Virtual Footprints – How Travel Bloggers Are Changing the Media Landscape” below.
I’ve often been asked by small businesses which social media platform they should use to engage with their customers and drive traffic to their websites. My advice, much to their chagrin as it means a bigger investment of time, has always been Twitter and facebook. I personally find Twitter to be more dynamic and a more interactive platform. Facebook, on the other hand, allows you to attract more attention by means of photos and videos, thereby driving more traffic to your website. I was happy to see my suspicions confirmed in the following infographic. This infographic, sourced from Mashable, was created by Postling based on analysis of 20,000 Postling users of how small businesses use social media. The results provide great insights into how small businesses utilise social media and which platforms are the best for which purpose.
On 7th November 2011, I gave a presentation at the World Travel Market (WTM) in London about the value that travel bloggers can provide to the tourism industry to help increase brand visibility and sales. My presentation was part of a session organised by Travel Bloggers Unite and WTM, and I was honoured to share the floor with Janice Waugh from the Solo Traveler blog and Jaume Marin from the Costa Brava Tourism Board.
After several years of attending WTM as a travel blogger and having the feeling that I had to knock down walls to get heard, WTM 2011 turned out to be an uplifting experience. Judging by the enthusiastic response to my presentation, it’s clear that the value proposition offered by social media, and specifically, travel bloggers, is starting to turn heads in the tourism industry. For the first time at WTM, presentations and panel discussions on social media and blogging were included in the official WTM programme. The response was quite overwhelming: my session with Janice and Jaume was oversubscribed and many people were turned away. For those who didn’t get to attend the session, here are my slides, including a short explanation for each slide:
Slide 1: Travel bloggers are multi-skilled and driven by their passion for travel